The Effect of Stimuli Presentation on Customers` Preferences and Sales Shares for Innovative Products
Cite as
Backhaus, K., Stadie, E., & Schmidt, T. (2000). The Effect of Stimuli Presentation on Customers` Preferences and Sales Shares for Innovative Products. In Marketing in the New Millennium, Proceedings of the 29th EMAC Conference, Rotterdam, 136.Details
Publication type
Research article in proceedings (conference)
Publication status
Published
Year
2000
Conference
Marketing in the New Millennium, Proceedings of the 29th EMAC Conference
Venue
Rotterdam
Start page
136
Language
English