Industrial Marketing: State of the Art in Germany

Backhaus K

Cite as

Backhaus, K. (1986). Industrial Marketing: State of the Art in Germany. In Backhaus, K., & Wilson, D. (Eds.), Industrial Marketing — A German-American Perspective (pp. 3–14). Berlin: Springer Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
1986

Book title
Industrial Marketing - A German-American Perspective

Editor
Backhaus K, Wilson DT

Start page
3

End page
14

Publisher
Springer Verlag

Place
Berlin

Language
English

ISBN
3540161147