Investitionsgütermarketing

Backhaus K

Cite as

Backhaus, K. (1993). Investitionsgütermarketing. In Handwörterbuch der Betriebswirtschaft (pp. 1936–1951). Stuttgart: Schäffer-Poeschel Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
1993

Book title
Handwörterbuch der Betriebswirtschaft

Start page
1936

End page
1951

Volume
2

Publisher
Schäffer-Poeschel Verlag

Place
Stuttgart

Language
German