Investitionsgütermarketing

Backhaus K

Cite as

Backhaus, K. (1994). Investitionsgütermarketing. In Handwörterbuch der Betriebswirtschaft. Stuttgart: Schäffer-Poeschel Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
1994

Book title
Handwörterbuch der Betriebswirtschaft

Volume
2

Publisher
Schäffer-Poeschel Verlag

Place
Stuttgart

Language
German