Organisationales Kaufverhalten

Backhaus K, Büschken J

Cite as

Backhaus, K., & Büschken, J. (1995). Organisationales Kaufverhalten. In Handwörterbuch des Marketing (pp. 1954–1966). Stuttgart: Schäffer-Poeschel Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
1995

Book title
Handwörterbuch des Marketing

Start page
1954

End page
1966

Publisher
Schäffer-Poeschel Verlag

Place
Stuttgart

Language
German