Kundenbindung im Industriegütermarketing
Backhaus K, Baumeister C, Koch M, Mühlfeld K
Publication type
Research article (book contribution)
Publication status
Published
Year
2010
Book title
Handbuch Kundenbindungsmanagement
Start page
245
End page
276
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German