International Marketing

Backhaus K, Büschken J, Voeth M

Cite as

Backhaus, K., Büschken, J., & Voeth, M. (2005). International Marketing. New York: Palgrave Macmillan.

Details

Publication type
Book (monograph)

Publication status
Published

Year
2005

Number of pages
466

Publisher
Palgrave Macmillan

Place
New York

Language
English