Strategisches Marketing

Backhaus K, Schneider H

Cite as

Backhaus, K., & Schneider, H. (2009). Strategisches Marketing. Stuttgart: Schäffer-Poeschel Verlag.

Details

Publication type
Book (monograph)

Publication status
Published

Year
2009

Number of pages
209

Publisher
Schäffer-Poeschel Verlag

Place
Stuttgart

Language
German