Price- and Product-related Marketing Strategies – Essays on Customers’s Purchase Behavior in Selected Consumption Occasions

Roggentin Agnes S.

Cite as

Roggentin, A. S. (2019). Price- and Product-related Marketing Strategies — Essays on Customers’s Purchase Behavior in Selected Consumption Occasions. at the Universität Münster.

Details

Publication type
Thesis (doctoral or post-doctoral)

Publication status
Published

Year
2019

Graduation type
Dissertationsschrift

Graduation year
2019

Institution

Universität Münster
Language
English