How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict
Cite as
Schneider, H., & Ferié, F. (2015). How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict. Journal of Political Marketing, 14(1-2), 64–95.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2015
Journal
Journal of Political Marketing
Volume
14
Issue
1-2
Start page
64
End page
95
Language
English
ISSN
1537-7857
DOI