Two Research Perspectives on Interaction: The Consolidation of Political Marketing and Interactive Marketing

Ferié Frederik

Cite as

Ferié, F. (2013). Two Research Perspectives on Interaction: The Consolidation of Political Marketing and Interactive Marketing. In Proceedings of the 7th International Political Marketing Conference, Stockholm.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
7th International Political Marketing Conference

Venue
Stockholm

Language
English