Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?

Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K

Cite as

Breugelmans, E., Hermans, M., Krafft, M., Kroschke, M., & Mantrala, M. K. (2019). Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?. In Proceedings of the European Marketing Academy (EMAC) Conference, Hamburg, Germany.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2019

Conference
European Marketing Academy (EMAC) Conference

Venue
Hamburg, Germany

Language
English