Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?

Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K

Cite as

Breugelmans, E., Hermans, M., Krafft, M., Kroschke, M., & Mantrala, M. K. (2019). Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?. In Proceedings of the Marketing Science Conference, Rome, Italy.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
No

Publication status
Published

Year
2019

Conference
Marketing Science Conference

Venue
Rome, Italy

Language
English