Does Customer Demotion Jeopardize Loyalty

Hennig-Thurau T, Rudolph T, Wagner T

Cite as

Hennig-Thurau, T., Rudolph, T., & Wagner, T. (2009). Does Customer Demotion Jeopardize Loyalty. Journal of Marketing (J Mark), 73 (5), 69-85.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2009

Journal
Journal of Marketing

Volume
73 (5), 69-85

Language
English

ISSN
0022-2429