Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.
Cite as
Hansen, N., Kupfer, A.-K., & Hennig-Thurau, T. (2018). Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands. International Journal of Research in Marketing, 35 (4), 557-574.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2018
Journal
International Journal of Research in Marketing
Volume
35 (4), 557-574
Language
English
ISSN
0167-8116
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