Konsumerismus - neue Dimension des Marketing?

Meffert Heribert

Cite as

Meffert, H. (1973). Konsumerismus — neue Dimension des Marketing?. Der Markenartikel, 35(6), 320–331.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
1973

Journal
Der Markenartikel

Volume
35

Issue
6

Start page
320

End page
331

Language
German