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Zur Typologie internationaler Marketingstrategien - ein situativer Ansatz

Meffert Heribert

Cite as

Meffert, H. (1985). Zur Typologie internationaler Marketingstrategien — ein situativer Ansatz. Thexis, 3(2), 3–7.

Details

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

1985

Journal

Thexis

Volume

3

Issue

2

Start page

3

End page

7

Language

German