Global advertising: multinational vs. international

Meffert Heribert, Althans Jurgen

Cite as

Meffert, H., & Althans, J. (1986). Global advertising: multinational vs. international. International Advertiser, -, 34–37.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
1986

Journal
International Advertiser

Volume
-

Start page
34

End page
37

Language
English