Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?

Meffert Heribert, Holzberg Martin

Cite as

Meffert, H., & Holzberg, M. (2009). Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?. Marketing Review St. Gallen, 2, 47–53.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2009

Journal
Marketing Review St. Gallen

Volume
2

Start page
47

End page
53

Language
German