On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior

Allendorf, Julian F.; Kroschke, Mirja; Krafft, Manfred

Keywords

Shopper Marketing; Sensory Aspects; Music; Light; Purchase Behavior; Congruency

Cite as

Allendorf, J. F., Kroschke, M., & Krafft, M. (2018). On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior. In European, M. A. (Ed.), Proceedings of 47th European Marketing Academy (EMAC) Conference (pp. 1–6). Glasgow, UK: Selbstverlag — Eigenverlag.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
47th European Marketing Academy (EMAC) Conference

Venue
Glasgow

Book title
Proceedings of 47th European Marketing Academy (EMAC) Conference

Editor
European Marketing Academy

Start page
1

End page
6

Publisher
Selbstverlag / Eigenverlag

Place
Glasgow, UK

Language
English