Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention
Cite as
Roggentin, A. S. (2017). Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention. In Proceedings of the Oxford Retail Futures Conference 2017 The changing role of place in a digital world, Oxford, United Kingdom. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2017
Conference
Oxford Retail Futures Conference 2017 The changing role of place in a digital world
Venue
Oxford, United Kingdom
Language
English