Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention | Marketing Center Münster

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Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention

Roggentin A. S.

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

accepted / in press (not yet published)

Year

2017

Conference

Oxford Retail Futures Conference 2017 The changing role of place in a digital world

Venue

Oxford, United Kingdom

Language

English