The effects of customer equity drivers on loyalty across services industries and firms
Cite as
Ou, Y.-C., Verhoef, P., & Wiesel, T. (2017). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing, 45(3), 336–356.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2017
Journal
Journal of the Academy of Marketing
Volume
45
Issue
3
Start page
336
End page
356
Language
English