To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
Cite as
Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3).Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2016
Journal
Journal of Retailing
Volume
92
Issue
3
Language
English
ISSN
0022-4359