Lexikon der aktuellen Marketing-Begriffe

Cite as

Meffert, H. (Ed.) (1997). Lexikon der aktuellen Marketing-Begriffe (2.). Frankfurt am Main.

Details

Publication type
Book (edited collection)

Peer reviewed
Yes

Publication status
Published

Year
1997

Editor
Meffert Heribert

Edition
2.

Place
Frankfurt am Main

Language
German