Marketing im Turn-around-Management

Meffert Heribert, Schleusener Michael, Schneider Helmut

Cite as

Meffert, H., Schleusener, M., & Schneider, H. (2000). Marketing im Turn-around-Management. In Meffert, H. (Ed.), Verkehrsdienstleistungsmarketing (pp. 229–252). Wiesbaden: Springer.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2000

Book title
Verkehrsdienstleistungsmarketing

Editor
Meffert Heribert

Start page
229

End page
252

Publisher
Springer

Place
Wiesbaden

Language
German