Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag

Meffert Heribert, Burmann Christoph

Cite as

Meffert, H., & Burmann, C. (2000). Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag. In Krumnow, J., & Gramlich, L. (Eds.), Gablers Banklexikon (12., pp. 987–990). Wiesbaden: Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2000

Book title
Gablers Banklexikon

Editor
Krumnow Jürgen, Gramlich Ludwig

Start page
987

End page
990

Edition
12.

Publisher
Gabler

Place
Wiesbaden

Language
German