Das Marketing in der Betriebswirtschaftslehre

Meffert Heribert, Burmann Christoph

Cite as

Meffert, H., & Burmann, C. (1997). Das Marketing in der Betriebswirtschaftslehre. In Meffert, H. (Ed.), Lexikon der aktuellen Marketingbegriffe (pp. 13–61). Frankfurt.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1997

Book title
Lexikon der aktuellen Marketingbegriffe

Editor
Meffert Heribert

Start page
13

End page
61

Place
Frankfurt

Language
German