The Green Consumer in Europe

Meffert Heribert, Kirchgeorg Manfred

Cite as

Meffert, H., & Kirchgeorg, M. (1995). The Green Consumer in Europe. In Kinnear, T. C., Bernhardt, K. L., & Krentler, K. A. (Eds.), International Lecture Series to accompany, Principles of Marketing (4., pp. 35–46). New York.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1995

Book title
International Lecture Series to accompany, Principles of Marketing

Editor
Kinnear Thomas C., Bernhardt Kenneth L., Krentler Kathleen A.

Start page
35

End page
46

Edition
4.

Place
New York

Language
English