On Your Wavelength? - The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior

Allendorf, Julian F.; Bues, Mirja; Krafft, Manfred

Keywords

Shopper Marketing; Sensory Aspects; Light; Music; Purchase Behavior; Congruency; Interactions

Cite as

Allendorf, J. F., Bues, M., & Krafft, M. (2017). On Your Wavelength? — The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior. In Wharton, S. B. R. C. (Ed.), Proceedings of Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape” (pp. 1–2). Philadelphia, PA: Selbstverlag — Eigenverlag.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2017

Conference
Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”

Venue
Philadelphia, PA

Book title
Proceedings of Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”

Editor
Wharton School Baker Retailing Center

Start page
1

End page
2

Publisher
Selbstverlag / Eigenverlag

Place
Philadelphia, PA

Language
English