Environmental Marketing

Meffert Heribert, Kirchgeorg Manfred

Cite as

Meffert, H., & Kirchgeorg, M. (1995). Environmental Marketing. In Kinnear, T. C., Bernhardt, K. L., & Krentler, K. A. (Eds.), International Lecture Series to accompany, Principles of Marketing (4th ed., pp. 1–20). New York.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1995

Book title
International Lecture Series to accompany, Principles of Marketing

Editor
Kinnear Thomas C., Bernhardt Kenneth L., Krentler Kathleen A.

Start page
1

End page
20

Edition
4

Place
New York

Language
English