Marketing-Strategien

Meffert Heribert

Cite as

Meffert, H. (1991). Marketing-Strategien. In Steinmann, H., & Schmidt-Bürgel, J. (Eds.), Management heute — Ein Lesebuch (pp. 123–135). Wiesbaden: Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1991

Book title
Management heute - Ein Lesebuch

Editor
Steinmann Horst, Schmidt-Bürgel Jens

Start page
123

End page
135

Publisher
Gabler

Place
Wiesbaden

Language
German