Marketingstrategien in unterschiedlichen Marktsituationen

Meffert Heribert

Cite as

Meffert, H. (1989). Marketingstrategien in unterschiedlichen Marktsituationen. In Bruhn, M. (Ed.), Handbuch des Marketing (pp. 277–306). München.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1989

Book title
Handbuch des Marketing

Editor
Bruhn Manfred

Start page
277

End page
306

Place
München

Language
German