Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination

Roggentin A. S., Bues M., Stegemann M., Hoyer W. D.

Cite as

Roggentin, A. S., Bues, M., Stegemann, M., & Hoyer, W. D. (2017). Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination. In Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2017

Conference
Proceedings of the 46th EMAC Annual Conference

Venue
Groningen, Netherlands

Language
English