Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination

Roggentin A. S., Bues M., Stegemann M., Hoyer W. D.

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Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2017

Conference
Proceedings of the 46th EMAC Annual Conference

Venue
Groningen, Netherlands

Language
English