Customer win-back: the role of attributions and perceptions in customers’ willingness to return

Pick Doreén, Thomas J.S., Tillmanns Sebastian, Krafft Manfred

Cite as

Pick, D., Thomas, J., Tillmanns, S., & Krafft, M. (2016). Customer win-back: the role of attributions and perceptions in customers’ willingness to return. Journal of the Academy of Marketing Science, 44(2), 218–240.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2016

Journal
Journal of the Academy of Marketing Science

Volume
44

Issue
2

Start page
218

End page
240

Language
English

ISSN
0092-0703