Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

Böckermann Florian

Cite as

Böckermann, F. (2013). Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung. In Krafft, M. (Ed.), Kundenmanagement & Electronic Commerce (pp. 1–290). Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2013

Book title
Kundenmanagement & Electronic Commerce

Editor
Krafft Manfred

Start page
1

End page
290

Publisher
Gabler

Language
German