Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment

Elsner Ralf, Krafft Manfred, Huchzermeier Arnd

Cite as

Elsner, R., Krafft, M., & Huchzermeier, A. (2004). Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment. Marketing Science, 23(2), 192–206.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
Marketing Science

Volume
23

Issue
2

Start page
192

End page
206

Language
English

ISSN
0732-2399