Of video games, music, movies, and celebrities

Eliashberg Jehoshua, Hennig-Thurau Thorsten, Weinberg Charles B., Wierenga Berend

Cite as

Eliashberg, J., Hennig-Thurau, T., Weinberg, C. B., & Wierenga, B. (2016). Of video games, music, movies, and celebrities. International Journal of Research in Marketing, 33 (2), 241–245.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2016

Journal
International Journal of Research in Marketing

Volume
33 (2), 241–245

Language
English

ISSN
0167-8116

Full text
eliashberg_et_a.l_2016_ijrm_of_video_games_music_movies_and_celebrities.pdf