Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era

Hennig-Thurau Thorsten, Bartschat Maria

Cite as

Hennig-Thurau, T., & Bartschat, M. (2016). Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era. Poster session presented at the 2016 AMA Winter Marketing Educators’ Conference, 27, Las Vegas, USA.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, 27

Venue
Las Vegas, USA

Language
English