Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses

Heath Timothy B., Chatterjee Subimal, Basuroy Suman, Hennig-Thurau Thorsten, Kocher Bruno

Cite as

Heath, T. B., Chatterjee, S., Basuroy, S., Hennig-Thurau, T., & Kocher, B. (2015). Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses. Journal of Marketing (J Mark), 79 (6), 71-93.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2015

Journal
Journal of Marketing

Volume
79 (6), 71-93

Language
English

ISSN
0022-2429

Full text
heath_et_al._2015_jm_innovation_sequences_over_iterated_offerings_a_relative_innovation_comfort_and_stimulation_framework_of_consumer_responses.pdf