How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes

Geiger, Igmar; Wilken, Robert; Backhaus, Klaus

Cite as

Geiger, I., Wilken, R., & Backhaus, K. (2015). How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes. In Fließ, S., Haase, M., Jacob, F., & Ehret, M. (Eds.), Kundenintegration und Leistungslehre (pp. 369–389).

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2015

Book title
Kundenintegration und Leistungslehre

Editor
Fließ, S.; Haase, M.; Jacob, F.; Ehret, M.

Start page
369

End page
389

Language
English