How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores

Knapp Ann-Kristin, Marchand André, Hennig-Thurau Thorsten

Cite as

Knapp, A.-K., Marchand, A., & Hennig-Thurau, T. (2016). How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores. In Proceedings of the 44th Academy of Marketing Science Annual Conference, Orlando, FL, USA.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
44th Academy of Marketing Science Annual Conference

Venue
Orlando, FL, USA

Language
English