The value of user-generated content and social shopping tools: differentiation between active, passive and non-users

Gensler S., Wiesel T., Leweling S.

Cite as

Gensler, S., Wiesel, T., & Leweling, S. (2014). The value of user-generated content and social shopping tools: differentiation between active, passive and non-users. In Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution, Oxford, Großbritannien.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2014

Conference
Oxford Retail Futures Conference: Innovation in Retail and Distribution

Venue
Oxford, Großbritannien

Language
English