Linking Customer Metrics to Shareholder Value
Cite as
Wiesel, T., & Skiera, B. (2007). Linking Customer Metrics to Shareholder Value. In Marketing Science Institute (Ed.), Marketing Metrics and Financial Performance (pp. 15–17).Details
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2007
Book title
Marketing Metrics and Financial Performance
Editor
Marketing Science Institute
Start page
15
End page
17
Language
English