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Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations

Wiesel T., Kräussl R., Srivastava, R.

Cite as

Wiesel, T., Kräussl, R., Srivastava, , & R., (2011). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. Boston.

Details

Publication type

Other scientific publication

Publication status

Published

Year

2011

Title of series

MSI Working Paper 12 - 108

Place

Boston

Language

English