My Customers are Better than Yours! On Customer Equity Reporting
Cite as
Wiesel, T., Skiera, B., & Villanueva, J. (2010). My Customers are Better than Yours! On Customer Equity Reporting. Marketing Intelligence Review, 1(2), 43–53.Details
Publication type
Non-scientific contribution (journal)
Peer reviewed
No
Publication status
Published
Year
2010
Journal
Marketing Intelligence Review
Volume
1
Issue
2
Start page
43
End page
53
Language
English