Customer Equity Disclosure
Cite as
Wiesel, T., & Skiera, B. (2013). Customer Equity Disclosure. In Kumar, a. S. (Ed.), Customer Equity Handbook (pp. 1–14). (online first)Details
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
online first
Year
2013
Book title
Customer Equity Handbook
Editor
Kumar and Shah
Start page
1
End page
14
Language
English