Customer Equity Disclosure

Wiesel T., Skiera B.

Cite as

Wiesel, T., & Skiera, B. (2013). Customer Equity Disclosure. In Kumar, a. S. (Ed.), Customer Equity Handbook (pp. 1–14). (online first)

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
online first

Year
2013

Book title
Customer Equity Handbook

Editor
Kumar and Shah

Start page
1

End page
14

Language
English