Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations
Cite as
Wiesel, T., Kräussl, R., & Srivastava, R. (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the MSI/EmoryMI Conference 2008, Atlanta, USA. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2008
Conference
MSI/EmoryMI Conference 2008
Venue
Atlanta, USA
Language
English