Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
Cite as
Wiesel, T., Pauwels, K., Arts, , & J., (2009). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the EMAC Conference 2009, Nantes, Frankreich. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2009
Conference
EMAC Conference 2009
Venue
Nantes, Frankreich
Language
English