Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Wiesel T., Pauwels K., Arts J.

Cite as

Wiesel, T., Pauwels, K., & Arts, J. (2010). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the INFORMS Marketing Science Conference 2010, Köln, Deutschland. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2010

Conference
INFORMS Marketing Science Conference 2010

Venue
Köln, Deutschland

Language
English