Online Idea Generation: Unmasking Customer's Desires
Cite as
Wiesel, T., Gensler, , S., , Garcia, , & R., (2011). Online Idea Generation: Unmasking Customer's Desires. In Proceedings of the PDMA Academic Research Forum, Phoenix, USA. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2011
Conference
PDMA Academic Research Forum
Venue
Phoenix, USA
Language
English